B2B中离线支付模式的“关系”学习博弈分析(PDF)
《哈尔滨工程大学学报》[ISSN:1006-6977/CN:61-1281/TN]
- 期数:
- 2010年06期
- 页码:
- 0
- 栏目:
- 出版日期:
- 2010-06-25
文章信息/Info
- Title:
- Using learning game theory to analyze offline payment in B2B with "GuanXi"
- 作者:
- 杨洪涛; 赵文哲; 石春生
- (1. 哈尔滨工业大学管理学院，黑龙江哈尔滨150001； 2. 哈尔滨工程大学经济管理学院，黑龙江哈尔滨150001； 3. 中央财经大学经济学院，北京100081; 4.中国人民大学经济学院，北京100872)
- Author(s):
- YANG Hongtao; ZHAO Wenzhe; SHI Chunsheng
- (1. School of Management, Harbin Institute of Technology, Harbin 150001, China; 2. School of Economics and Management, Harbin Engineering University, Harbin 150001, China; 3. School of Economics, Central University of Finance and Economics, Beijing 100081, China; 4. School of Economics, Renmin University of China, Beijing 100872, China)
- 分类号:
- F273.7
- DOI:
- -
- 文献标识码:
- A
- 摘要:
- 针对中国企业对企业电子商务（B2B） 市场的匿名性和自适应性，采用一个简单的学习过程模型来分析B2B的交易模式.该方法将博弈双方视为拥有分散知识的异质性个体，群体样本的不同导致买方和卖方适应性学习能力的差异，而学习能力的差异则会产生2个纳什均衡，即最优均衡状态和次优均衡状态.就中国的B2B而言，传统“关系”在一定条件下能使次优均衡转移到最优状态，因此建议大力发展电子商务，吸引消费者在线购物，并在商品的供应链中强化第三方的作用，而不仅仅是作为买卖双方的交易平台.
参考文献/References
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备注/Memo
- 备注/Memo:
- 国家自然科学基金资助项目（70673014； 70972096）;黑龙江省科技攻关重点资助项目（GB05D1013）；中央高校基本科研业务专项基金资助项目（HEUCF100923）.
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